Russian urban pop / pop‑rap in the style of Imba Loys: confident with a signature raspy edge, sharp diction, and attitude, Dry, close‑mic vocal tone, no heavy reverb, vocal compression for presence, Mid‑forward mix so the voice cuts through instantly, Minimal but punchy arrangement: heavy bassline, tight drums, subtle synth stabs, no distracting melodies, No long intros — vocal starts in the first 3 seconds, 124–128 BPM, C minor, Lyrics are punchy, relatable, with a strong hook and rhythmic phrasing